Here at Digital Reflow we know how important SEO is for you and your business but there are many myths and assumptions that come with it. In the below points we pick up on some of these and debunk them for you, so you’re not wasting time on things that don’t matter for SEO in 2018.
1. “I must submit my site to Google.”
While a brand new site can submit its URL to Google directly, a search engine like Google can still find your site without you submitting it.
2. “More links are better than more content.”
Nowadays, it is important to focus on the quality of links you are obtaining, rather than the quantity. Sometimes less can be more if you know how exactly to build links the proper way.
3. “Having a secure (HTTPS encrypted) site isn’t important for SEO.”
To put it simply, the extra “s” means your connection to that website is encrypted so hackers can’t intercept any of your data. It shows that your site is secure and trustworthy.
4.“SEO is all about ranking.”
This is a big misconception: that higher rankings mean more search traffic. It is true that people will see your listing, but it does not mean you will get more click-throughs.
5. “Meta descriptions have a huge impact on search rankings.”
All the way back in 2009, Google announced that meta descriptions have no bearing on search rankings.That’s not to say that these descriptions aren’t important for SEO, though. On the contrary, in fact: Meta descriptions present a major opportunity to separate yourself from the riff-raff and convince searchers that your page is worth navigating to.
6. “Pop-ups will always hurt my ranking in search.” Google doesn’t penalise all popups –just the ones that get in the way of a user’s ability to easily access the content on the page when they search on mobile.
7.“Keyword optimisation is THE key to SEO.”
it’s important to optimise your page for the user experience. This means that you do not have to place your keywords word-for-word in the content. Instead, write the content for the user. If you use synonyms and related terms, search engines like Google will still understand what your goal is.
8. “Keywords need to be an exact match.”
Keywords do not need to be repeated verbatim throughout a piece of content.
9. “The H1 is the most important on-page element.”
Your H1 is still important, but it’s not the most important element on your pages. Think of the content structure on your webpage as an outline. It’s a tiered approach to presenting information to users and search engines.
10. “My homepage needs a lot of content.”
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed.
11. “The more pages I have, the better.”
Make sure you are focusing not just on quantity, but on quality, too. If you don’t have good content, you will not rank well and all those pages you created won’t help your cause.
12. “Good user experience is an added bonus, not a requirement.”
If Google sends you to a webpage, they want to make sure you have a good experience on that page. They need to ensure that users have a good experience on that page, as they are endorsing it, to keep people coming back to Google.
13. “Local SEO doesn’t matter anymore.”
This myth couldn’t be further from the truth. If you’re a local business, optimising for local search won’t only help you get found, but it will help you get found by people who are nearby and more likely to buy from you.
14. “Google will never know if I have bad sites linking to me.”
Yes, they will! The point is Google knows (everything). Don’t try to fool them – especially
following Google’s Penguin algorithm update – or you will be penalised.
15.“Images don’t require any optimisation.”
Search engines cannot see images on websites, so it is important to give the image an alt text and relevant file name to ensure Google knows what the image is about. By not creating this text, you lose a huge opportunity to be as visible as possible online.
16. “I don’t need a mobile optimisation strategy.”
The optimal experience for your visitors and your own performance is to implement responsive design. Responsive design makes your page adapt to the visitor and will display information that is sized and zoomed appropriately so it’s easy to read on whatever device he or she is using.