18 minute a day social media plan for small businesses
By Duncan Hewitt on May 26, 2016
6 minutes: Browse and engageInteraction with your customers is one of if not, the most important reasons for your business to engage in social media activity. Here is your first step in your new social media routine:
On **Facebook**, Check your Notifications. Like posts shared by your customers about your brand, and reply to any new posts and messages from customers.
On **Twitter**, Check your Mentions tab to see new interactions and followers. Take time to note inquiries that warrant a response. If you’re still in the process of growing your follower base, thank your new followers.
On **LinkedIn**, Check and moderate your new Connections. If you published any articles with LinkedIn Publisher, see if there are any comments that need in-depth replies; otherwise, thank people for taking the time to read your post.
4 minutes: MonitorSorted! You’ve achieved step one without accidentally posting a naked selfie or a picture of your cat. That’s the good news. The bad news is there are still four more steps to go. Bear with us.
On **Facebook**, browse your Feed, and any search streams you have set up for news in your industry, to find out popular stories in your network.
On **Twitter**, check search streams set up to follow industry news, @mentions of your brand, branded hashtags, and anything else you may have missed in the first block.
On **LinkedIn**, Check LinkedIn pulse, and any published material through LinkedIn Publisher from people you follow.
3 minutes: Post You might be wondering what you’ve spent 10 minutes on social media already out of your day without actually posting anything. Hold your horses, we are at the posting stage. If you don’t use a scheduler tool, use this time to post the content you have lined up in your daily plan.
On **Facebook**, post a resourceful and relevant article, either from your own content team, or shared from a trusted and informative source.
On **Twitter**, pick a customer Tweet to retweet: look for those that contain images or videos, or a happy customer testimony. Post a Tweet that drives followers to your business’s official website.
On **LinkedIn**, publish or share a post through LinkedIn publisher.
2 minutes: Analyse In our humble opinion, this is a key phase and should be a phase you incorporate into any business strategy, social or otherwise. Take time to take a step back and analyse. In order to develop an efficient content plan, you need to know what kind of existing content performs best on various social networks.
On **Facebook**, Facebook Insights shows your audience demographics by age, region, and gender; number of Likes, number of monthly active users, and daily likes.
On **Twitter**, Twitter Analytics gives you information on Tweet activity such as Mentions, Retweets, link clicks and number of impressions.
On **LinkedIn**, LinkedIn offers analytics on the right side of the page, which includes your profile ranking. See how your published posts are doing, compared to the previous day. If you manage a Company Page, the Analytics Tab provides updates on impressions, clicks, interactions, engagement, and followers acquired. You can also see how your sponsored campaigns are doing.
3 minutes: ScheduleYour 18 minutes are almost up and I bet you’re wondering how that time went so quickly… It’s important that your audience knows there’s a real person behind those Tweets and Facebook messages, and that their comment is worth more than an obviously automated response.
On **Facebook**, choose storytelling, visually rich messaging. Limit your posts to 1-2 a day.
On **Twitter**, if you schedule Tweets, make sure to space them out, to avoid being perceived as “spamming” your audience. Include Tweets with different formats—photo, video, different placement of the links—to test which ones perform best. If you are sharing content from an external source, include the appropriate hashtags and @mentions.
On **LinkedIn**, share content with a more serious tone, oriented to a professional audience, through LinkedIn’s publishing platform. What are you waiting for? Clock's ticking...