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Ikea turns SEO on its head with clever marketing campaign

By Louise on December 12, 2016

SEO is all about utilising accurate and relevant keywords to ensure customers who are looking for products or services just like yours, actually end up on your website! Ikea have cleverly turned this idea on its head with their tongue-in-cheek marketing campaign 'Retail Therapy'. They've renamed some of their most popular products after the most common Google searches about relationship problems. So next time you're googling a personal matter - be wary of who might be monitoring or making the most of your searches! For those who aren't allowed a dog this Christmas:
Sleep next to a loud snorer?
Live with a party animal?
Need to subtly give someone a hint?
Hats off to IKEA!