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Act and React or you will fall Flat

By Duncan Hewitt on April 23, 2015

Unless you have been living under an internet free rock for the last few weeks, you know that Tuesday April 21 was labelled as the ‘Mobile-Pocalypse’. The end of mobile optimisation as we know it is upon us due to Google rolling out a brand new algorithm touted to be one of the largest updates we’ve ever seen from them to date in terms of the sheer volume of users affected. Now more than ever, small businesses must start putting mobile practices into action immediately. This is the perfect point in the tale to tell you that Digital Reflow can do exactly that and more. Shameless plug aside, it is imperative to jump on this bandwagon before it is too late. Fortunately for the technophobes among us, Google is making it extraordinarily easy in the form of their guide which reveals exactly what mistakes are being made by most businesses when it comes to mobile. Google are saying that the change will have a significant impact on all mobile searches in every language imaginable, worldwide. Sound scary? It is, but we can take the chill out of your bones and use this modification as an opportunity for positive change to your business. Mobile-friendly sites will be given a higher ranking by Google, which will mean your SEO budget need not get out of control and ultimately your users will find higher quality results. Don’t be afraid to change. You may lose something good but it is an opportunity to gain something much better!