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Adapt or die - House of Gain

By Duncan Hewitt on April 08, 2016


Due to traffic light installation taking place, replacing the mini roundabout at the bottom of Brook Street, Colchester, the road has been closed for nearly a month. Our client House of Gain Strength and Conditioning Gym has a premises on Brook Street and now with very limited access, a betting man would stake a sizeable chunk of their earnings on a dip in trade. Unfortunately for that very same betting man, they were unaware of House of Gain’s adapt or die attitude. House of Gain owner John Fortey said, "I was very shocked to find out Brook Street would be closed for 8 weeks. "I decided to flip any negative thoughts of trade reduction and instead heavily market some expansion plans, originally pencilled in for later in the year. "The plan has worked really well so far and touch wood our member base is still really strong and actually growing" There have been several high profile complaints from local businesses in the area based on Brook Street being closed for the foreseeable future, largely due to the fact businesses were not notified of the closure. Rather than sit and sulk, House of Gain decided to act, employing new and welcoming staff, adding an exciting range of supplements to the HOG store and incentivising customers with brand new state-of-the-art equipment. It is a prime example of how to run a successful business. A big thumbs up for the House of Gain team.