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Case Study: The Gallery at Upchurch Bloggers Event

By Louise on December 15, 2016

Last night we attended the Bloggers Event we've recently spent time organising for our social media and marketing client - The Gallery at Upchurch Jewellers. It was a great opportunity to introduce some new potential customers to the store, and educate them about the brand ethos. The Gallery pride themselves on offering a really personal shopping experience for their customers - they constantly offer tea/coffee and staff enjoy spending time with each individual customer to ensure they get the help and advice they need when considering a purchase. As well as an opportunity to create some engaging online content for the brand! We ran two competitions on the evening, the first one, an ongoing in-store competition to count the animals dotted around the jewellery displays for a chance to win a £100 voucher. These activity style competitions work very well at events to get people talking and interacting with each other, as well as browsing the shop! The second competition was an Instagram competition, a chance to win a watch kindly donated by in-store brand Henry London, simply by Instagramming a picture from the night - the winner being the blogger with the most likes. This ensured our client received some social media coverage from the evening. It was a really successful event which created a buzz around the brand! A huge thank you to all the bloggers who came along - we hope you had a great time!