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Case Study | BNFR Resin Floor Specialists

By Duncan Hewitt on March 18, 2016

BNFR are a local resin floor specialist with over a decade worth of experience in the industry servicing the Essex and London area. 

Before we got our teeth into their SEO they were a company without a digital cause, stuck in Google search engine obscurity and struggling to compete online with their rivals. Using our small team of copywriters we strategically inserted keywords into their website copy and attached their Essex location to gain a greater standing on Google. SEO is a process.

First, reach the top locally then take on the world and this is exactly the procedure BNFR followed. Pay per click is something we are always asked about by potential customers and yes, it is a hugely useful route to go down as it GUARANTEES results, but big budgets are needed and more often than not, these big budgets are not possessed by small businesses. Upon receipt of their SEO report, generated by Digital Reflow, the client was delighted with the results moving BNFR from outside Google’s top 10 pages across all the industry’s keywords to between page 1-4 in most.

It is imperative to continue the work we do with BNFR to ensure they stay where they have worked so hard to get. This includes regular and original content which always performs well on search engines. Case studies, blogs, updated website copy and social media are all important tools which can be utilised to maintain and improve your company’s SEO. To read more about our SEO and PPC services click here.