Case Study: Masuri
By Duncan Hewitt on August 03, 2015
Masuri is the global market leader in the manufacture and sale of cricket safety helmets. Their newest style helmet – The Masuri Vision Series leads the way in safety, engineering and design.
Some of the world’s top players, including Kevin Pietersen, Ian Bell, Joe Root, Brad Haddin and Jacques Kallzs wear the Masuri Vision Series helmets out of choice. They do not receive a fee from Masuri making them the preferred choice for cricketing professionals around the world. In England’s Ashes series victory nine out of 11 of the Barmy Army’s team wore Masuri Vision Series helmets.
Starting from scratch, we created @MasuriOfficial and built a cricket community of 3,000 Twitter followers in a month. Using the now globally recognised hashtag of #SettingTheStandard we have built that following to over 4,300 and counting. Digital Reflow visited the Loughborough Sports Technology Institute to interview the scientists conducting rigorous testing of cricket helmets.
These videos were featured on Facebook and Twitter collectively recording over 10,000 views. The Digital Reflow team videoed and edited a series of interviews with Masuri founder and helmet designer Jon Hardy delving into the story of where it all began back in Cape Town in 1988.
Cricket legends Darren Gough and Merv Hughes were brought in to help fill the MasuriOfficial YouTube channel with great content including the Masuri Vision Series helmet launch and the new StemGuard following the tragic death of Australian cricketer Phillip Hughes.
Digital Reflow now continue to handle all media enquires for Masuri and most recently have delivered exciting and informative coverage on Sky Sports News, ITV, BBC, ESPN and Wisden Cricket Almanack. Next up, it is the Christmas madness where we have set up some Masuri helmet giveaways with national newspaper The Daily Mirror and education title First News.