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Company Rebrands - Did they work?

By Holly Gibson on October 25, 2018


When a business announces a rebrand, the design world sits eagerly awaiting the reveal. Why? Because a rebrand isn’t just a shiny new logo, it involves a complete overhaul of their identity and public perception.

Change can be taken both ways, especially if it’s a brand you already know and love. Since not every rebrand hits the mark, here are some of the latest companies to have a rebrand. Let us know your thoughts in the comments below. 

Coca Cola
Coca-Cola launched their £10m advertising campaign to revamp Diet Coke in the UK. They are hoping to push more consumers towards its healthier options. Aedamar Howlett, Marketing Director for Coca-Cola GB and Ireland, says: “One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks and across our portfolio.” The brand is hoping that the Diet Coke reboot will work alongside Coca-Cola Zero Sugar and improve the growth of its light drinks —ahead of the sugar tax on 1 April.

Google Fit
Google Fit changed their design to stay more in-keeping with their overall branding. We all agree here in the office it is ten times better than before. 

John Lewis/Waitrose
The rebrands of John Lewis and Waitrose came to our attention as they have add the ‘& Partners’ to our best loved brands. The two have, operated as separate businesses with very little link-up, which slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose. 

Uber
Without it being too much of a noticeable difference, the public seem to like the new look of Uber rebrand. 

Freemantle

Iconic Freemantle have totally changed in their new rebrand. Colour, font and design. Let us know your thoughts in the comment. We are undecided on this one.

Carlsberg
Carlsberg had their rebrand earlier this year and its probably the most subtle rebrand EVER! The new logo maintains everything about the original but gives it a much needed trim.

Weight Watchers
Weight Watchers has unveiled a slimmed down version of its name, rebranding itself WW, in what it says marks "the next stage of the company's evolution".

Animal Planet
Animal Planet have changed their logo to included a wide target audience. Animal Planet said its new mission “is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way.”

Dunkin' Donuts
Dunkin' Donuts have dropped the donuts from their brand as they are now offering cold drinks also. What do you think of their rebrand? Hit or Miss?

Mailchimp
Simply yet effective. While other software giants are simplifying their branding, Mailchimp is keeping it creative. We really like this one!


Let us know in the comment which was our favourite and why! If your company is looking for a brand revamp, don't hesitate to get in touch with the team today. 📩 info@digitalreflow.co.uk