Does your startup business need a professional logo?
By Chloe Young on April 11, 2019
If you’re getting ready to launch your business or have recently launched a new business and can’t decide if you need a professional logo, the short answer is yes, absolutely!
When you start a new business, in addition to establishing your product or service and target audience, creating a brand is crucial.
Why your business needs a logo
Aside from stating your brand name, your business needs a professional logo design to:
Make a good first impression
First impressions can make or break your business. A logo is the face of your company and the very first thing potential customers will see, so it’s vital you have a logo that not only looks professional but is also memorable and in-line with the rest of your brand.
Underpin your brand’s unique identity
A logo provides brand recognition; it means you’re instantly recognisable and sets the foundation for your brand’s identity. Think of all your favourite brands and, most likely, the first thing that comes to mind is their logo – and you want your customers to think the same way.
Once your prospective customers know your logo – differentiating your business from your competitors – it could be you they come to next time they need your product or service.
Show you’re trustworthy
Well-designed logos give businesses an element of professionalism that helps to build trust amongst customers, which is crucial if you have a pool of competitors. Not to mention, a logo with a robust, professional design reflects the quality of your product and services.
Consistency is key to ensuring your business is clearly and accurately represented. Your logo should be present on all your digital platforms including your website, blog, social media platforms, plus all printed materials such as leaflets and business cards.