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How to reduce the bounce rate of your website

By Chloe Young on June 14, 2019

Is your website’s bounce rate high? That can indicate that your website is not converting your visitors to act on your call-to-action. Your website is not getting a sufficient chance to convince and convert your customers. 

By implementing our techniques, you will begin to see a reduced bounce rate and in return, increase your conversions. 

What is a bounce rate?

The bounce rate is when a visitor lands on your website and then leaves immediately or after a short amount of time without browsing other pages.

A high bounce rate indicates that your page isn't able to convert your visitor. 

To give you an indication of what a good and bad bounce rate is we generally apply these rules. 

80% and more is bad
70-80% is poor
50-70% is average
30-50% is excellent
20% or below may be a tracking error such as an incorrect tracking code

Use this as a helpful guideline for bounce rates across all industries. For more tailored statistics, we suggest researching guidelines for your specific industry. 

How to reduce your bounce rate?

It's crucial to not fall into any common pitfalls. Here's what to identify and solutions to help reduce your bounce rate.

Optimise page load time
People's first thought when it comes to a high bounce rate is the quality of the content on your landing page. But could the issue occur before the user even has a chance to read the content? If your page load speed is slow, the user will exit your page without waiting around. Here are some of the many ways to increase your page speed. 

Improve your call to action placement 
Your visitor will get an impression after just an initial glance of your landing page. Knowing this, ensure they immediately know what you're selling, with a visible call to action. The call to action needs to be clear and honest for the user.

Use high-quality images
Images are a useful tool to captivate users attention. Big brands such as Sony and Bills successfully use images alongside a call to action on the first glance of the website.

Tip: Optimise your high-quality images as a large file size will slow down your page load speed.

Show what your customers have to say
Showcasing testimonials on your landing page can effectively instil trust in the visitor. People love success stories and will want to read more of them.

Make your site readable
The more readable your content is, the better the user experience will be. Ensure your copy is clear and conversational. The text should be in an easy to understand the tone and broken up into short paragraphs. 

You also need to make sure that your text is easy to read on all devices. If the text is too small for a mobile, you don’t want your visitors having to squint or zoom in. Focus on the line spacing, padding and margins to ensure your copy looks clean.

Your website needs to be mobile responsive 
Mobile visitors have less patience than desktop visitors. They expect the page load time to be instant. Make sure your website has a mobile-friendly design to enhance their user experience.

Invest in a great design
A good design will instil trust and make navigation seamless for your visitor. People will not spend time on your website if they find it difficult to navigate ⁠— make it easy for them and invest in a quality design.

If you need help with web development or design, get in touch to discuss your project further.