Instagram is leading the fight against online bullying
By Lois Ransome on July 09, 2019
Through Instagram's new algorithm, before users post their comments, new technology will intervene and the user will be sent a notification when the platform suspects the comment they’ve created might be perceived as offensive.
The Facebook-owned company had this to say: "This intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification."From early tests of this feature, we have found that it encourages some people to undo their comment and share something less hurtful once they have had a chance to reflect," the company added.
While the company acknowledges that this feature makes an excellent start to combating hateful commenting online, Instagram and Facebook will also be working towards introducing other ways in which it can motivate its audience to stand up against bullies.
It wasn’t merely a response to UK regulation that prompted Instagram to develop their strategy to crack down on bullying online, the team were responding directly to their active users, saying, "We've heard from young people in our community that they're reluctant to block, unfollow, or report their bully because it could escalate the situation, especially if they interact with their bully in real life," the company stated.
To find out more about how you could better utilise the Instagram app for your business read our blog post, Instagram advertising: A beginner’s guide.