Case Study: PR and Marketing for Instafloat
By Louise Thomas on July 20, 2017
Our Colchester Marketing and PR experts share their tips on using a clever PR strategy to market your start-up business.
Our marketing team were approached by newly launched business Instafloat. Their float business was launched in reaction to a huge trend for inflatable pool toys this summer. As a small business starting from scratch and selling solely online, they needed help reaching their target market and getting visitors to their website.
We initially worked with Instafloat on a PPC campaign as well as social media, including paid Facebook campaigns. Due to floats being hugely in demand this Summer, their PPC campaign was highly successful in a very short period of time – due to the sheer volume of searches for pool floats across the Summer months.
Working with them on their SEO, ensuring all the website content was SEO-friendly, we were able to increase their organic website traffic by placing them in a higher position on Google. Combined with their PPC Google Ads, this ensured that they were receiving a high amount of traffic to their website on a daily basis.