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Stop counting followers | Here's how to measure real social media success

By Digital Reflow on April 25, 2016

If you talk about social media success the first metric the majority of people will look to is the number of followers a business has. 

The more followers you have, the more successful you are right? Wrong. There is very little point having followers if they don’t engage with you in some way. Whether it’s clicking on your links, sharing your messages with their followers or answering your questions. Take a look at this infographic from Salesforce which shows alternative ways in which you can measure social media success.