What is social commerce?
By Charnelle Gardiner on February 16, 2018
You may have adopted social media for your business and started your journey into social media marketing?
You may be well on your way to creating a following and brand awareness on Facebook and Instagram?
…. But have you heard of social commerce?
What would you say if we told you that your social media marketing efforts could transcend into real-time sales?
You’d be interested right!?
This new area of creating potential sales is a very new dynamic for businesses, and it is something smaller businesses should definitely be jumping on!
So what is social commerce?
In simple terms, social commerce is sales made via social media.
We aren't releasing mind-blowing news when we say that people are glued to their mobiles. The mobile is taking over guys, and consumers spend on average 2 hours a day scrolling through their social media platforms.
It was inevitable that social sites were going to become the new place to shop!
Brands have got clever and rather than push marketing efforts on social media, they are taking it one step further and pushing direct sales from social platforms.
Sell customers the idea and then build on this and take advantage of the impulsive nature of consumers.
Need some more convincing?
- Over a third of Instagram users have purchased products on the mobile app. That's a huge amount of potential customers!
- 1 Billion Facebook users are using the app on their mobile device daily! That’s a lot of customers tor each!
- 64 per cent of people who use Pinterest check the app for their pins while in a brick and mortar store. This couldn’t be more proof that interest is a reliable source for the inspiration behind purchases!
- Nearly half of in-store purchases are influenced by interactions digitally!
With statistics like these businesses really can't afford to miss out on the action!
We Have You Covered!
Check back soon for some more content on Social Commerce, and ways to implement it on different apps! Be sure to follow our social channels to see when these posts go live!
Any Further Questions?
Use hashtag #askdigitalreflow and tag us on our social channels if you have any quick questions and we will get back to you or answer your questions in upcoming blog posts!