Feb 11, 2021
Social media is crucial to the success of any company’s digital marketing strategy. To help you out, we have put together 4 strategies that will not only effectively improve your organic social media marketing but also help you manage your social channels and content calendar.

Create a weekly/monthly content calendar

A content calendar is more than just a tool to help grow your business, it will keep your content marketing well-organised to track. Not only this, it will help you with prior brainstorming which not only saves you from last-minute, rushed planning but also helps you produce content consistently.

If you haven’t done already, creating a content calendar across all your platforms for the month with a post for each day drafted in will help you stay organised. Depending on what works best for you, it’s best to draft your content calendar at the start of the month or the beginning of the week. 

A content calendar is really simple to set up by using a Google Sheet or even a downloadable one which you can simply add to. Here are just a few tips to help assist you  with your content planning: 

  • Note national days which are relevant to your business
  • Add personal content of your team… videos work the best!
  • Use high-quality imagery 
  • Hook on to relevant hashtags to increase your reach
  • Aim for at least 3 posts a week
  • Always include a call to action 

Schedule your content

It can become overwhelming to manage multiple channels, especially when you have regular content going out. Scheduling on a third-party tool such as Hootsuite will make your life a little easier, allowing you to post across many channels at the same time and to optimise the time you would like to publish the content. Putting all your posts in a scheduling tool will be a huge weight off your shoulders as it does all the work for you.

Always use hashtags 

A hashtag is a label used on social media that makes it easier to find posts or information with a theme or contains specific content. It’s useful to use hashtags on all social media platforms, but they typically work best on Twitter, Instagram, YouTube and Pinterest. Getting into the habit of using relevant hashtags to your industry and trending topics will help you get noticed by the right people, and in return will boost your engagement. 

Don’t ignore analytics

To make sure you are getting the best result from your social media marketing, it’s important that you are accurately tracking and measuring your efforts. According to Forbes, 44% of businesses do not measure their social media ROI at all, meaning there is no way of understanding if their strategy is working. 

To simply the tracking process, we have identified key metrics that are important to track:

  • Reach and engagement on Facebook 
  • Impression, retweets and mention on Twitter
  • Clicks, impressions and interactions on LinkedIn
  • Likes, comments and mentions on Instagram

You should check these metrics weekly, or at least monthly, to know when and if you need to change your social media approach to make sure you get better results next month.

For more of our tips, be sure to follow us on social media for new content daily. 

Not got time for your social media marketing? Get in touch with our team today to discuss how our digital solutions can help.