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Case Study: Knight West Estate Agents
By Digital Reflow
On May 12, 2017
More than a new website for Colchester estate agents Knight West!
When Colchester estate agents Knight West came to us, it was more than a website they were looking for. Having grown to be one of the leading estate agents in Colchester, Knight West were looking to align their management objectives with a seamless system, bringing their property listing management tasks together in a simple dashboard rather than having multiple CMS systems to update daily.
In recent years, the websites of real estate agents have taken a step up which is why, when planning Knight West’s new website, both aesthetic appeal and ease of use were incredibly important, too.
To begin with, we revamped the homepage of Knight West's website to create an attractive, informative hub for key information, including details of Knight West's extensive experience as well as live property listings – this way, buyers can find what they're looking for in seconds.
As with most businesses, enquiry and conversion is at the heart of Knight West's aims for its website which is why we implemented strategically placed call-to-action buttons that enable customers to enquire with or call a Knight West property expert easily – no long paragraphs or tiny text here!
Once the aesthetics of the Knight West website were complete, we continued to liaise with Knight West's team to find out what they needed from their management system before implementing the best solution. DezRez, a leading real estate management software, was an obvious choice and now sits at the heart of Knight West's website, allowing the team to upload and manage property listings using a single, seamless dashboard – the system also manages viewings, offers, and agreed sales to keep the entire Knight West team in the loop from enquiry to after-sale. In addition, the system automatically publishes properties to both the Knight West website and popular property directories such as Rightmove and Zoopla in a single click, saving the team hours and ensuring that, in this fast property landscape, properties can get to market quickly. With this, Knight West's team can spend more time doing what they do best – selling great properties.
"From the start of our web development project, Digital Reflow helped us identify key objectives for our new website while taking our team’s requirements into consideration – they sat with our team for a mini-brainstorm session to find out what features our new management system needed and, combining both their and our own ideas, found and implemented an effective system. Now live, the system works seamlessly and is saving us hours of listing upload time. We used to have to log in to multiple CMS systems to update listings but, thankfully, that's now all managed in one place and our business is better for it – plus, our new website looks great!"
— Knight West Director, Sam West