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Digital Reflow aiming for grand slam with Rugby Box

Laura Holland

By Laura Holland

On Jun 4, 2020

We’re delighted to share that our Managing Director, Dan Mitchell has invested in Rugby Box, the world’s first and only subscription box for rugby players. 


As well as heading up the team at Digital Reflow, Dan manages several other digitally-driven businesses and online retailers, and has purchased half of Rugby Box having recognised the huge opportunity in the market. 

With a growing team of developers, graphic designers and marketers at his disposal, Dan has put Digital Reflow to work pushing the business forward. 

A joint passion


New co-owners Dan and Scott met through their passion for Rugby, both playing for local team Mersea RFC, and it was Digital Reflow that initially built the current Rugby Box website. 

About Rugby Box


Launched in 2018 by Scott Warner, Rugby Box is the first and only subscription box for rugby players.

The process is simple, each quarter subscribers receive a box full of everything they need for the season ahead, including clothing, nutrition and kit-bag essentials. The box retails for £50 (including postage) but the contents is worth over £75.

What’s next for Rugby Box?


In its first year of trading Rugby Box has attracted over 300 subscribers, but with over 2 million rugby players in England alone, and the subscription box market expected to grow by 77% before 2022, new business partners Dan and Scott are aiming to grow this to 1,000 subscribers by the end of the year. 

There are also plans to open an online outlet and grow the brand to an extent that it becomes the one-stop shop for rugby gear. 

Are you an online retailer looking to grow your business? Get in touch with our team today to find out how Digital Reflow can help.