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How to optimise your company blog
On Nov 19, 2020
Posting regular, well-optimised blog content is a great way to increase your Google search rankings, making your website more visible to searches and in turn, increasing the amount of traffic that’s arriving on your website. It is therefore very important to keep Search Engine Optimisation (SEO) front of mind when you’re writing blog content for your website.
It’s widely acknowledged within the SEO community that blogging helps boost your website’s SEO quality. However, just writing a few paragraphs of content is not enough, which is why every blog you write must fulfil a series of easy to follow SEO ‘fundamentals’ for it to actually affect the way you are ranking in Google’s search.
Not got a blog? Discover 10 reasons why your business should have a blog.
To help you craft new blog content for your website, and ensure it meets the demands of Google’s algorithm, we’ve compiled below our top 3 tips to blog ranking success.
1. Focus on ‘Long-tail keywords’
To keep this short, do not try and shoehorn in as many keywords into your blog content as possible. This is known as ‘keywords stuffing’ and Google does not like it!
Instead, you should focus on long-tail keywords. These are longer, more specific phrases that people use when searching Google. Highly specific phrases make up the majority of search volume and whilst they get less traffic, they are more likely to convert.
Long-tail keywords are often question based - hence why this blog is called ‘How To optimise your company’s blog’ rather than ‘SEO blog posts’. Think about the most common questions that your customers ask and address these in a series of blog posts.
2. Keywords places to use your keywords
Once you have chosen your long-tail keywords, you should incorporate them into your blog post, especially in the following key areas that Google will use to tank your website.
It is best practice to use your chosen long-tail keywords within the first 60 characters of your blog’s title as this is what is visible on the search results page.
Header & body text
Firstly, mention your keyword where it naturally fits within the body text of your blog as well as in headers and subheaders where it naturally reads.
When search engines are looking for websites they analyse your URL for key phrases. For example, this blog's URL is ‘/optimise-blog-posts-for-seo’ so it is clear to Google that the blog is all about optimising blog posts.]
Your meta description gives readers and search engines the information they should expect to find on your web page. Ensure that your long-tail keyword is found in the metadata so relevant traffic will find your information
3. Link internally
Inbound links in your content help search engines understand the relevancy and validity of your content. You may have noticed that this blog has a couple of internal links, which will take you to other pages that provide more information on similar topics should you wish to discover more.
Not only will internal linking help keep visitors on your website, but it also improves user experience when they are interacting with your website.
Start optimising your blog content today!
We hope this blog has given you a few ideas on refining your own blog content so that it can help you perform better in Google’s search rankings.
We understand that running a business is time-consuming, so if you need help with your blog content, SEO or any other digital marketing, please get in touch with our team to discuss your project further.