Back to insights
Introducing Facebook Shops
By Laura Holland
On Jun 10, 2020
For years, Facebook has had the unique ability to connect us to what we love, first friends and family, then businesses and brands, and now shopping.
Now more than ever businesses are creating and strengthening their digital presence, which is why Facebook has launched Facebook Shops, to inspire businesses to sell to their target market, quickly and easily. This is great news for small to medium businesses who have had to close their stores due to the COVID-19 crisis as they can now manage their business online with relatively no technical knowledge.
Why Facebook Shops?
Multi-platform companies are increasing, so it is hard to keep up with the competition if you don't expand to where your customers hang out the most. Facebook is a spot where people spend a lot of their time- averaging 40 minutes per day. This is one of many reasons why selling on Facebook is a great investment. Below are just some of the benefits:
- Add an unlimited amount of products to your Facebook store
- Communicate through your page directly, no third parties
- View insights into your sales, visits and more
- Your products will also appear in Facebook Marketplace, giving you access to a much larger base of potential customers
- Facebook checkout gives you more shopping transaction data that you can leverage for ad targeting
How much will Facebook Shops cost me?
Shops are free for any business to create, but if you want to see more results then you will have the option to create ads which will allow you to attract customers by targeting a specific market.
The only time you will be charged by Facebook Shops is when you use Facebook to collect payment. Retailers with an existing eCommerce store can avoid this cost though, by making the transaction directly through their website by simply adding a link to each product.
It doesn't stop there
Running a restaurant, pub or cafe and unable to open because of COVID-19? Facebook Shops allows you to also accept orders for takeaway and delivery. Facebook is seeing a lot of small businesses that have never had an online business get online for the first time, including bars and restaurants.
Facebook is also rolling out a free tool to connect loyalty programs, plus a shopping feature showing product tags under live videos when watching them, allowing the audience to make purchases directly from video streams.
It’s also a growing platform, the shop can currently be accessed via Facebook and Instagram, but there are plans to add it to messaging apps including WhatsApp and Messenger.