Digital Reflow
Digital Reflow
Aug 11, 2016

Back in June, Google launched a new mobile-friendly testing tool that requires very little technical knowledge. The added bonus is, you don’t have to be a web designer to use it. 

Google is very good at making complicated things accessible for all and this includes mobile-friendly testing. All you have to do is type your website’s URL into the tool. This will then tell you how your site performs across mobile and desktop devices. The key point for businesses is that mobile searches have now surpassed desktop search for the first time in internet history. Not only is it critical for businesses and companies but also for Google. It is imperative that the websites showing up in search results are accessible, functional, easy to view and easy to navigate, both on smartphones and tablets. The new website testing tool (available at is simple for anyone to use, just type in your website address, and then the tool will score your site. 

It will also offer a more detailed report that makes suggestions on things that you need to fix, which you could pass on to whoever runs your website We just tested our own web design portfolio website ( and got a 98% score on mobile-friendliness! The launch of this tool comes at a time when Google is heavily focused on transitioning its business to the mobile web, where it has invested in new technologies like AMP (Accelerated Mobile Pages), which load faster on mobile devices and use less data. 

Google has also updated its search algorithm, taking mobile-friendliness into serious account as a ranking symbol. When Google announced the new mobile-friendly ranking algorithm, it said this would have a “significant impact” on mobile search results. So, if you don’t have a mobile marketing strategy, you are going to fall behind the competition. Still, only 50% of small businesses have websites that are optimised for mobile devices. This is not enough. The desktop version of a website requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly responsive version is readable and immediately usable. So make sure you've had a fully mobile responsive website which loads in no time and provides an excellent user experience to your website visitors. 

If Google is not the way for you, Digital Reflow provides businesses with a website FREE health check at