- Lois Ransome
- Jul 29, 2020
Since lockdown was introduced in March there has been a huge surge in online sales of everything from craft supplies to exercise equipment. With eCommerce sales growing by the day, entrepreneurs are moving their traditional bricks-and-mortar businesses online.
Although lockdown measures have been dramatically eased over the past few weeks, consumers are still staying at home and sticking to online shopping. Industry experts are anticipating the death of the high street, but that doesn’t mean retailers should panic. As town centres move towards becoming leisure hubs, you can move your store online and open up your business to a new worldwide audience.
Everything’s moving online - including your customers!
According to a recent report, individuals are now spending on average 6 hours and 42 minutes per day online. For that reason, more businesses are expanding into the world of eCommerce, with online retail now accounting for around a quarter of all retail sales.
We are officially submerged in a time where virtually anything can be done from the comfort of your own home. During lockdown individuals who had never purchased online had no choice, so consumers got very used to the convenience of online shopping and having things delivered straight to their door.
Even if you’re not planning to exclusively move your business online, it makes for a great addition to attract potential consumers who are less inclined to make their way to a physical place of business.
A key benefit of moving your eCommerce business online is that your customers can browse your catalogue, purchase an item or arrange a return at any time, 24-hours a day from anywhere in the world.
Reduced operational costs
How much is the rent on your high street premises? How about business rates? By selling online all these costs are dramatically reduced. You can operate from an out of town warehouse, or even from your dining room! By selling online you also reduce the need for staffing, as the requirement for front-of house and customer service staff is reduced.
Chancellor or the Exchequer, Rishi Sunack, has pledged significant support for businesses in the wake of the coronavirus crisis, including bounce back loans. For those that are not struggling to pay the rent this is a great opportunity to take advantage of a low-interest rate and invest in the future proofing of your business.
Gain a larger client base
With an online presence, the world is literally your oyster. You’re not bound to the passing trade on your street and with the improvements in worldwide shipping you can sell to someone on the other side of the globe, with delivery made within a matter of weeks. You can also use social media, SEO and paid ads to attract new customers and expand your client base.
When online trends emerge it’s often not long before the major players in social media jump on the opportunity to make a bit of extra cash from advertisers. With online retail growing, Facebook and Instagram are now offering members the opportunity to set up their own shops within the platform, either as a stand-alone store or plugged into an existing eCommerce platform
Read more about Facebook Shopping.
Where do I start?
Moving your business online might sound like a lot of work, but over time you’ll save time, money, and with the proper marketing, you’ll be able to increase sales and ultimately revenue.
At Digital Reflow we are experts in eCommerce. With a team of in-house graphic designers, developers and digital marketers we can create an eCommerce platform that works hard for your business. From simple Shopify sites for startups, to all-singing-all-dancing bespoke platforms for more established eCommerce businesses, we can provide a great-value solution that works for your team.
Speak to us today to discuss your eCommerce project and find out how Digital Reflow can support you as you journey into the exciting world of online retail.