Back to insights
Why your business needs a social media agency
By Digital Reflow
On Jun 26, 2017
Our Colchester digital marketing experts share their thoughts on the perks of working with an experienced social media agency to build a better business.
Undeniably, in 2017 and for the foreseeable future, social media is one of the most powerful forms of digital marketing, which is why it's so important to work with an experienced social media agency to help harness the power of different social media platforms and build your business both online and elsewhere. As well as being an excellent way to reach your customers, social media is a relatively cost-effective method for generating new leads and, consequently, acquiring new customers, as well as managing sales, including after sales, with prompt customer service activity – after all, customers now expect an almost immediate response to queries. A handful of ways an experienced social media agency can help you include:
Branding & Reach
Facebook has close to two billion monthly active users; Instagram has more than 700 million monthly active users; Twitter has more than 300 million monthly active users; YouTube has more than one billion monthly active users, and Pinterest has more than 150 million monthly active users. Not to mention, smaller but still effective platforms such as Google+ has more than 20 million mobile monthly users and microblogging platform Tumblr has around 40 million monthly active users. Social media provides your business with the enormous potential to reach and acquire new customers, generate leads and, most importantly, increase sales – especially if yours is an e-commerce business. An experienced social media agency will implement an effective social media strategy that ensures your business achieves the largest reach possible while managing your social media efforts and branding, too. Most agencies, including Digital Reflow, have in-house graphic designers that will work with you to create eye-catching graphics that will encourage users to click-through to your site, which is the first hurdle in securing a sale.
Social media drives more than 31% of all referral traffic, which means, by working with a social media agency, you have the opportunity to boost your web traffic extensively. Providing your website has clear call-to-actions and navigation, as well as eye-catching images and detailed but concise information about your products and services, you're likely to see an increase in customer enquiries from your website within months of implementing a comprehensive social media strategy.
Customer Acquisition & Sales
With leads come sales. Before you implement a social media strategy using a digital marketing agency or specialist social media agency, make sure you are prepared to fulfil sales and answer queries promptly. Have stock and packaging at the ready, as well as a dedicated workforce to handle customer queries, including after sales.
Over 50% of business-to-business (B2B) marketers find social media advertising to be a 'low-cost advertising option', and rightly so. Providing you work with a social media agency to target your audience accurately, social media advertising can generate high levels of traffic. From promoted tweets and Facebook posts to Instagram advertising and captivating YouTube videos, social media advertising is an excellent way to boost your business' reach for a fraction of the cost of traditional advertising.
Acquiring customers is one thing; however, it's important you retain customers, too, and encourage repeat purchases and referrals. Social media provides you with a broad platform in which to announce new products, promotional sales and company updates, as well as being somewhere you can interact with customers informally, showing customers you care about them even after you’ve secured the sale. In e-commerce, more than 24% of customers return to place a second order. Your social media and customer retention strategy should be supported with regular email marketing campaigns, too – a digital marketing agency such as Digital Reflow can help.
25% of social media users expect to get a response from customer support on the same day, with 32% of users expecting a response in less than 30 minutes, and 9% of users expecting a response within five minutes. By working with a social media agency, you can improve your customer service efforts on social media with an effective strategy and, often, full management of customer service, replying to queries promptly. Again, by being active on social media, you are increasing the chance of sales and repeat business – it's all about keeping customers happy, so they not only return but also tell their friends, family, and colleagues about your products. Working with a social media agency is an excellent way not only to increase your business' reach and improve branding, but also, most importantly, a fantastic tool for increasing web traffic, customer leads, and new and repeat sales, as well as an informal way to interact with current and prospective customers.
Digital Reflow is a digital marketing agency in Colchester offering comprehensive social media marketing, SEO & PPC, web design, and email marketing solutions.
To find out more about our social media management services in Colchester, Essex, please contact us.