Rugby Box approached us looking for a brand new website that would focus on providing a clear customer journey.


  • Web Design
  • Web Development
  • eCommerce
  • Marketing

The world's only subscription box for rugby players.

Rugby Box is a subscription based business, sending a box of rugby related goodies directly to its subscriber's door every 3 months. Each box is packed full of the latest clothing, accessories, nutrition and everything else rugby players need to get through the season. From cold winter nights to summer 7's tournaments, they keep their subscribers prepared and ready for anything. 

Digital Reflow kicked off the project by researching the online subscription industry, which then informed the web design and user journey. Core to the web design was insuring the end user fully understood the concept of the product and there was a point to subscribe on all pages. 

We then developed a website that potential subscribers love to use and actively want to explore. The new website sets a clear and natural journey of information gathering and subtle selling techniques. Phase one of the project is complete and we are continuing to work with Rugby Box on marketing the business and streamlining the process for the Rugby Box team. 

Scott Warner / Founder

"From the initial meeting Digital Reflow totally understood my vision for Rugby Box, the team delivered every aspect of the project on time. The support and communication has been great from start to finish, I'm glad I didn't go anywhere else."