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Spires Interiors

From small local carpenter to a luxury interiors brand

SNS Group was established in 2009 by Stephen Spires, a life-long carpenter and joiner from Colchester, Essex. A decade on, SNS had evolved into a small, dedicated team specialising in bespoke high-specification kitchens, storage and staircases.

Deliverables

  • Branding
  • Web Design
  • Web Development
  • Print Design
  • Marketing

Established joinery company specialising in bespoke, hand-crafted home solutions.

SNS Group was established in 2009 by Stephen Spires, a life-long carpenter and joiner from Colchester, Essex. A decade on, SNS had evolved into a small, dedicated team specialising in bespoke high-specification kitchens, storage and staircases.

SNS had outgrown their existing brand so required a new identity that would reflect their renewed values and appeal to their new higher-end target market, thus Spires Interiors was born.

Following a consultation period, we worked closely with Spires to establish a brand identity that was simple, timeless and elegant. The stencil style typeface of the logo is a subtle nod to the woodworking industry, whilst the rich navy with hints of gold reflect the quality of the craftsmanship.

To accompany the new brand Digital Reflow designed and built a bespoke website aimed at showcasing Spires’ beautiful work and generating new leads. The finished product is clean, classic, easy to navigate and mobile friendly.

We then began a comprehensive campaign of digital marketing to ensure Spires made the most of their beautiful new website.
"Digital Reflow has a fantastic team that have provided exceptional service. They’ve helped give my marketing strategy direction and greatly improved my online business presence. I couldn't recommend them highly enough."

Stephen Spires / Founder